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https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/1655601937356-QXXBCE1XICY7CHLMDEVN/july-2008-cover.jpg Covers - Editorial Covers Every cover has to leap off the newsstand. It has to be eye-catching visually and, for the pregnant market, needed to exude a sense of helpful, healthful content for readers. In addition to concepting the cover in collaboration with the Art Director, I also helped craft those cover lines to pique the interest of anyone who saw the magazine. For each cover, we would determine the look and feel, pull the outfits to try, carefully select the model and styling, and then shoot multiple pose options. Unlike many other publications, maternity magazines tend to have similar poses from issue to issue, but we worked hard to ensure that didn’t feel cookie cutter or cliche (hands on belly). Here’s a sampling of the covers I helped create while with P&N. https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/76c4a342-bc32-4167-ae85-5bcb4433e392/feb-08-cover.jpg Covers https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/2bee3782-4af5-447d-b018-09d313734ec8/june-08-cover.jpg Covers https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/07db86c7-c251-41df-a64e-568e8e0c30df/jan-08-cover.jpg Covers https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/e2006e7a-7d0d-4606-8eb1-920eda47eab9/jan-09-cover.jpg Covers https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/4c5dd10a-221a-4ed6-9048-82798ce2ffac/may-08-cover.jpg Covers https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/4036006b-b270-428e-99f4-909bc1ee4af2/april-08-cover.jpg Covers https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/d88804d6-94a2-4f89-a831-b41ed5e65fbd/aug-08-cover.jpg Covers https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/b4a40a74-babe-43b1-ac54-dd622ddc85c2/jan-07-cover.jpg Covers https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/d09d6564-5c74-4436-9cd9-991d86b5b22c/oct-08-cover.jpg Covers https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/cfc0aa39-501e-4bc0-83da-33e8c66655b7/december-08-cover.jpg Covers https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/87f9e6b5-8bc9-41a1-ac6a-d86c9ce2d4e4/sept-08-cover.jpg Covers https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/d93e5d74-dd63-4338-92cc-57551c783fad/february-07-cover.jpg Covers https://www.erinellison.com/editorial-conversational daily 0.75 2022-07-01 https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/1656687043319-1Z7QQUAN8ESQGIBUK056/ezgif.com-gif-maker.gif Conversational - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/1656535211482-JSZGLKV09G2MF14TP23F/September+2019+%281%29.png Conversational - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/1656534776002-R9YW00P9KAMMCTEPRZ5C/Screen+Shot+2022-06-29+at+4.27.48+PM.png Conversational - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/1656534806387-ZQVKYF1PM6DZQKFUW3FD/Screen+Shot+2022-06-29+at+4.26.59+PM.png Conversational - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/1656465695996-UBPOI27KJWU3RXCTFOTC/Conversational+Editorial+Calendar.png Conversational - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/1656535479879-BT7JBTKJFIMVDTM5IU4G/Conversational+Mixer.png Conversational - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/1656537398947-M6VV85T35U2BADR6AGI5/Conversational+Swag.png Conversational - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/1656537038946-YEZBTCO3W8VDVTFSZZF6/Screen+Shot+2022-06-29+at+4.29.19+PM.png Conversational - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/1656537440421-3D2HUVO8NXOI2M30BBYN/Screen+Shot+2022-06-29+at+4.26.45+PM.png Conversational - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/1656465722746-ZWH2IJ2MNHI8VV4GDR2K/conversational.jpg Conversational - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/fb91ecfe-49f6-452c-a1a7-bb583199a7df/Central%2BCinema.jpg Conversational https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/28bf63c2-94ac-40b5-a56d-d96c3cbae857/claire-diana-boudoir-ab-6.jpg Conversational https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/3905dbd0-d351-4196-8efb-c752aa0cdcc2/cleveland%2Bsign.jpg Conversational https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/041c5c40-a82e-4836-8363-32857e39e87b/IMG_3118.jpg Conversational https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/9968fe3f-2308-4881-b5b0-7ac83a5f00c9/anthony%2Bbourdain%2Bparts%2Bunknown.png Conversational https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/55129180-890a-42b3-ab1c-7e2319a24ec0/graduation.jpg Conversational https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/27117cb5-ca5c-4368-9313-137d7c8d520b/wheelchair%2Boutline.jpg Conversational https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/ca71eb3c-6471-4406-b8aa-adffa0e20aaf/Lakeshia%2BPoole%2BHeadshot.jpg Conversational https://www.erinellison.com/editorial-articles-interviews daily 0.75 2022-06-29 https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/1655659996624-4KCGUCFTDEVZIBL24K0D/khoollect-wanderlust-travel-destinations-sofia-coppola-films-2022-06-19-13_20_48.png Articles Interviews - Editorial Articles https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/be3dcf0c-8717-44dc-a816-ede35cb1901c/april-08-soleil-moon-frye.jpg Articles Interviews - Editorial Interviews https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/dcc61e20-58df-4177-8d54-e05d08ff3b38/april-2007-titanic.jpg Articles Interviews https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/33d7389f-80cf-4cae-9221-95b7953a6392/march-09-recano.jpg Articles Interviews https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/889737ea-3316-412e-bd30-bd4276ef649f/aw-april-2006-glorious-gardens.jpg Articles Interviews https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/d848f4a2-7497-41e7-8937-e072213a0fb2/Jan+2006+my+work+life.jpg Articles Interviews https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/9a8a98ee-2a78-4132-9ff2-cc5cfcdbf1c3/april-08-brooke-burke.jpg Articles Interviews https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/97348844-66ac-43a7-a730-a38ed46d24f2/june-july+06+it%27s+a+wrap.jpg Articles Interviews https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/59bcd32d-cbeb-4f48-b0d9-2f456273ac51/april-08-brooke-burke2.jpg Articles Interviews https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/be0c9a38-0214-491f-a773-ebce6711cf7a/Nov+2004+gift+guide+2.jpg Articles Interviews https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/7ad5f6ae-e72a-48d4-a200-4b98f3b8fe73/April+2005+HT+become+an+activist.jpg Articles Interviews https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/630cef68-4ca2-4f32-9bdd-d97323110496/conversationalhq-magazine-conversational-talks-with-kristin-cowart-about-leadership-2022-06-19-13_56_42.png Articles Interviews https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/3bdbb341-477d-429f-a177-1f11636d3948/conversationalhq-magazine-how-she-got-here-with-dr-jennifer-williams-2022-06-19-14_04_04.png Articles Interviews https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/3f8e98ce-2d14-49e5-b465-0da1bba890e3/screencapture-conversationalhq-magazine-a-little-human-conversation-with-vashti-boyce-2022-06-19-14_05_46.png Articles Interviews https://www.erinellison.com/editorial-fashion daily 0.75 2022-06-29 https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/1655663064960-OZH2EP7W5DEKIXDV6IW1/july-07-fashion-feature-6.jpg Fashion - Editorial Fashion For every fashion editorial I’ve worked on, I’ve also served as the guiding force as well as the on-site stylist and market editor. My responsibility was to ideate at least 12 major fashion feature editorial concepts per year — 8 pages for each issue— plus smaller pieces as shown below and front-of-book content. Create content for 20-24 pages of each issue Call in samples and borrow items from showrooms for shoots Maintain upwards of 100 vendor relationships Book model and photographer talent Establish vision for the shoot, secure props and anything else needed Scout and secure locations Create call sheets and flow of shoot working with Art Director and photographer Working very collaboratively with Art Director, run day of shoot Track all pricing and stockist details for shopping guide in back of the issue Safely return back all the items we borrowed (a masterclass in logistics) in the condition we received them Manage Fashion Assistants (Hired 7, 4 promoted to full-time employees including my successor) Below is a small sampling of what I worked on with Pregnancy & Newborn magazine, a national publication with about 600,000 readers when I was there. https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/88c16624-ec40-4385-b785-7ad9093132b0/july-2008-fashoin-feature.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/0af0d3d1-12b3-4ecb-bb89-b1420d4d73b1/july-07-fashion-feature.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/76c4a342-bc32-4167-ae85-5bcb4433e392/feb-08-cover.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/9f160f2f-9de0-4a57-9120-d92b2ffc90f6/december-08-fashion-feature-5.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/f30ca790-83ca-4042-8c93-ed41f471197d/165160_10150121834687704_8303535_n.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/986afa17-fdd2-4464-b38b-4b51f1432112/july-2008-access-feature-2.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/2bee3782-4af5-447d-b018-09d313734ec8/june-08-cover.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/4daba5e4-e75f-41a3-9ac1-6d14e18e4da1/july-07-fashion-feature-2.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/b213c564-5c59-4dd2-b59d-80b168558472/july-2008-fashoin-feature-2.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/e940d878-a9b6-4040-bb64-250bc99c6002/168586_10150121834672704_2947504_n.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/e2006e7a-7d0d-4606-8eb1-920eda47eab9/jan-09-cover.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/7037183f-95d7-4159-acb9-93a1143b072d/july-07-fashion-feature-4.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/6f45e710-d9f1-48db-9641-02e6d1b14f6f/july-2008-fashoin-feature-3.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/ec1c1b92-3de8-4a2d-a232-3a49d9f92d7e/167586_10150121834642704_8041169_n.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/0352600f-5b6b-4c3e-b090-4dca496e6334/july-2008-fashoin-feature-4.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/4c5dd10a-221a-4ed6-9048-82798ce2ffac/may-08-cover.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/b62b6a0e-6891-4f4e-b693-5600efa0d6d2/july-07-htwi.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/f611b471-06a8-4541-b3b0-5d03223a5bd9/july-07-fashion-feature-3.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/10be0a86-8833-4e5f-83d1-86b2ac02adcc/167868_10150121834617704_605908_n.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/a937c06f-2c6e-43a8-b32c-1f540204e5b2/july-2008-fashoin-feature-5.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/cfc8bafb-819c-4788-bed6-08050012228b/nov-08-good-looks-opener.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/8fd80d20-c819-49d5-a56c-68cdb2d0ed89/july-2008-fashoin-feature-6.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/0a6d68fc-e4cd-48ea-8da3-a19e6b4d1d1b/july-2008-fashoin-feature-7.jpg Fashion https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/7a598765-490d-41bd-936c-b4860f16ffda/july-2008-fashoin-feature-8.jpg Fashion https://www.erinellison.com/editorial-womens-wellness-beauty daily 0.75 2022-06-29 https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/1656384315574-IHDIQGSGD63Y7481XLZJ/April+2005+organic+food+2.jpg Women's Wellness & Beauty - Editorial Wellness & Beauty https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/94b9a906-807d-497d-a511-aba04f95e0c0/july-2008-beauty.jpg Women's Wellness & Beauty https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/1655602223147-DABH1WQ86480GG83V9US/march-09-good-health.jpg Women's Wellness & Beauty https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/262ac66c-9cc4-4930-8215-718793f9287c/february-07-beauty.jpg Women's Wellness & Beauty https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/44f85c1a-abd5-4dff-bfe0-2712a116e56b/february-07-beauty-2.jpg Women's Wellness & Beauty https://www.erinellison.com/editorial-baby daily 0.75 2022-06-29 https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/1655602612275-D2L2X5DV3S685HWNVMAD/jan-07-baby-6.jpg Baby - Editorial Baby Each month at Pregnancy & Newborn, I created a baby fashion shoot that was 4-6 pages. I developed the overall concept, pulled in samples just like I did for the adult models, and imagined how the shoot would come together. Most were, quite frankly, a way to showcase cute clothes and items from advertisers that our sales team dropped off in the fashion closet. . But sometimes, I was absolutely inspired. Working with baby models is interesting. There’s no professional skill set that a six-month-old brings to the table, but you still need to find talent that can sparkle on the page — and preferably won’t spit up on the clothes. https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/1655602548427-NT64RG7Z4BGD5PXLQR1G/oct-08-babyspace.jpg Baby - Editorial Home https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/87eae526-968d-4447-8688-775a6e92c6ba/april-08-babyspace.jpg Baby https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/2ce35d63-e8db-4e66-b87a-1cb2434074ef/jan-07-baby-1.jpg Baby https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/6473a065-b20c-44a4-b9bf-2af8a9a843d1/aug-08-bfb-1.jpg Baby https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/7592fc57-075a-4edc-b917-bb8347c36561/december-08-baby-feature.jpg Baby https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/da976571-3d15-4b80-8481-6477a9ab428b/march-09-babyspace-ashlee.jpg Baby https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/fdb25379-be57-480a-94ae-6b2eb1f43605/jan-07-baby-2.jpg Baby https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/e8a939aa-b638-4ebd-a9e1-31c40084d45b/aug-08-bfb-3.jpg Baby https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/cc7d3ec5-e3a1-429f-844c-00a9b0dc7189/december-08-baby-feature-2.jpg Baby https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/cfa5c852-94bb-4492-8ea0-0cc2e29c8c93/dec-08-babyspace-space.jpg Baby https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/ea8ba492-a185-4fc1-b8a9-17cec09a46a9/jan-07-baby-3.jpg Baby https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/24c8f289-4bb5-419b-9bec-5eaf331a62e1/aug-08-bfb-4.jpg Baby https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/bd0d6f4e-9d1f-40e3-b939-c6b04f517c99/december-08-baby-feature-3.jpg Baby https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/b0ef8472-abfe-410c-8c4f-d710cdbd1bc1/july-08-babyspace.jpg Baby https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/8d521d9b-c7fd-4d06-bcbd-fb22d5662168/december-08-baby-feature-4.jpg Baby https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/298c31c3-a093-4a57-be5c-86a710ab15bf/jan-07-baby-5.jpg Baby https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/cf32a382-6fc8-412f-bfa0-6504e9d6de4e/aug-08-bfb-5.jpg Baby https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/93dc86c2-59e7-4bfe-bac9-7169d84d037f/december-08-baby-feature-5.jpg Baby https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/a4b39abd-5f4f-467c-ad45-1637c7d5b4af/december-08-baby-feature-6.jpg Baby https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/23c78e38-3d36-4d95-ac2e-7a949b43ecd3/december-08-baby-feature-7.jpg Baby https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/10fcf914-19e0-4c16-ac01-53396eea872c/december-08-baby-feature-8.jpg Baby https://www.erinellison.com/seo-earthlink-website daily 0.75 2022-08-25 https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/1655771867307-NR38BO835K7N5YAMREA9/Animated-Blog-Page2.gif EarthLink Website https://images.squarespace-cdn.com/content/v1/62abcac52f5ccd5bc3bc9765/1655862162190-MKCSLYHGPHICUEATV5TY/unnamed.png EarthLink Website - 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