OnPay | Helping SMBs through COVID-19 Campaign

Small business owners were hit hard by COVID-19 and the related lockdowns, supply chain issues, questions about loans and benefits. OnPay, a fintech offering payroll, benefits, and HR Saas stepped up to provide helpful insights and resources for SMBs that they could count on.

  • • Create a central location for key tools and resources for small business owners and their accountants

  • • Small business owners

    • Accountants

    • Prospective clients

    • Existing clients

  • Launched the first week in April 2020 and updated as often as needed to be timely and useful based on new data and guidance release from the SBA, CDC, OSHA, etc.

  • • Blog content

    • Webinars

    • Video

    • Social Media

    • SEO

    • Facebook Live events

  • • Increase traffic to the new blog section by 12%

    • Work with partner team and onboarding team to get feedback on content and add elements that clients are missing

    • Increase engagement and views on social media by 8%

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