Wire Mesh had grown tremendously with the help of a completely integrated, full-circle marketing approach including two areas I was responsible for: SEO-driven website updates and social media content creation.

• Increased website conversion by 833%

• Increased traffic from social media by 1174%

• Increased Facebook following by 904%

• Social media management for LinkedIn, Facebook, Twitter, Google+ to share content, event presence, and PR announcements

G-Pur is a mineral dietary supplement re-launching its e-commerce website for the American marketplace. This was a huge market reach for the company:

• 76% of U.S. adults — more than 170 million — took dietary supplements in 2017.

• Sales of vitamins, minerals, and nutritional and herbal supplements are valued at $82 billion globally.

• 70% of Americans use the internet to get health information and to help make decisions throughout all parts of the health journey.

• Folks who take supplements are more likely to engage in other forms of “healthy living.”

We were tasked with presenting informative content in a visually pleasing way ultimately leading to conversions.

• I identified 10-12 focus keywords that their target market was most likely to use in search for product like theirs

• We carefully selected images of active adults engaging in healthy lifestyle so consumers would recognize themselves the brand’s channels.

• Conversion rate optimization efforts included adding product descriptor pop-ups, making cart and checkout buttons more eye-catching, adding testimonials, removing unnecessary form fields, and strengthening CTAs.

• Increased conversion rate by .9% to 2.47%

• Increased return visitors to 50% + re-orders increased by 12.6%