Smart 3rd Party | Brand Awareness Campaign
Smart 3rd Party is an Atlanta-based IT hardware maintenance and support company that provides an alternative to costly manufacturer maintenance. They work with some of the biggest brands in the business and offer significant savings to those in the know. Working with the design team, we developed a clean, cohesive concept for the brand and implemented it across all channels.
-
Much of what Smart 3rd Party does all day is speak tech to those in the know, but finding a keyword strategy and social media approach required careful consideration.
-
Audience is primarily CEOs, CTOs, and CIOs. Each requires a specific translation of complex language and concepts to their level.
-
Roll out branding over 3 months, then ongoing marketing for 12 months
-
• SEO blog content
• Organic social posts
• Print materials
• Digital materials
• Books and brochures
Write Blog Content
Develop blog posts to achieve page 1 search results
Social Media
Leave Behind
For the books and brochures below, I assisted in drafting and editing copy — including a 52-page book — as well as writing the on-page descriptions for each piece on the Smart 3rd Party website. Eash is a downloadable PDF allowing users to choose topics of interest and maintain a lead generation funnel for the business.
Books & Brochures
