PR Campaign | Building Awareness for FinTech Startup OnPay
OnPay offers small businesses and their accountants enterprise-level payroll services at truly affordable monthly rates. But the behemoths in the business, whose logos have likely been on your paycheck over the years, control much of the conversation. To help the brand become better known, I developed an ongoing series of opportunities for media coverage, interviews, digital PR, and contributed articles.
OnPay increased Media Coverage from 14 hits in the previous 18 months to 44 hits in 18 months I was managing PR efforts.
Podcast Apperances
Press Releases
Insightful Accountant: OnPay’s new payroll Report Designer gives small businesses powerful insights into their operations
Forbes: Why Should You Have An Accountant For Your Small Business?
Benzinga: OnPay Earns Best Value, Most Recommended Awards from Gartner Companies
Inc: How Smart Small-Business Owners Think About Outsourcing
Hypepotamus: Atlanta-based payroll service provider OnPay raises $6M Series A funding from Individual Investors
Entrepreneur: Grow Yourself — and Your Company — With These 4 New Year's Resolutions
Business.com: 7 Signs It’s Time to Hire Your First HR Person
Modern Restaurant Management: What the Families First and CARES Acts Mean for Restaurateurs